
The wraps that produce leads follow three rules: one message, huge contrast, and a phone number readable at 40 mph.
A wrap is a billboard that moves at traffic speed. Drivers have roughly two seconds, which means one headline, one service line, and one contact method.
Contrast matters more than color choice. Dark type on a light panel or light type on a saturated panel will always beat a busy photographic background.
Reserve the rear doors for your phone number and website — that is the surface people stare at while stopped in traffic.
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